Domestic players such as Nakumatt are beginning to open stores in smaller towns outside the capital city Nairobi, whilst pan-African player Shoprite has been rumored to be considering market entry through the acquisition of struggling local player Uchumi. While the farmers deliver direct to Uchumi, the supply of indigenous vegetables to Nakumatt is done through traders who supply to its subsidiary company
There are several other local vegetable markets for water melons in Kenya. These include; supermarkets, Aghakhan market, city market, Kangemi market, Gikomba among others in Nairobi and other towns in Kenya. We also have a few export markets such as the South Africa one that imports watermelons and other vegetables from Kenya.